It’s not about us, it’s more about YOU

We all know a good about us page should be about the CLIENT.

Who needs our services the most. Who can benefit from partnering up with a fractional SEO and web development company, with deep roots in MedTech, InsurTech, or FinTech SaaS.

So, who are you exactly?

VP of Marketing or CMO at a Series A–C MedTech, InsurTech, or FinTech SaaS company, typically 10–80 employees, who either has no dedicated SEO resource or has a junior marketer who’s overwhelmed.

Founder or CEO of an early-stage SaaS in one of these 3 verticals who is dependent on PPC for revenue. You need to build an organic channel before your “pay to play” budget runs out.

Head of Growth at a Series B FinTech, MedTech or InsurTech who has tried a generalist SEO agency, gotten generic results, and is now specifically seeking vertical expertise.

Who are we?

WebDesignNJ.com is an NJ-based digital agency offering fractional SEO, web design, and web development for B2B SaaS companies — with a strategic focus on MedTech, InsurTech, and FinTech.

25+ years of experience, 500+ websites launched, 250+ SEO audits, and a 95% client retention rate.

Over the years we’ve worked with amazing clients like Finli, Penelope, iGPS, Minerva Surgical, The Motley Fool, PrintReach etc.

From small mom & pop businesses to Fortune 500 companies.

ramona jar

Who is Ramona Jar (Dojo)?

You’ll probably stumble accross my Dojo nickname from time to time.

My real name is Ramona Jar (‘embers‘ in Romanian), I’ve designed websites since like forever. I’m a self-taught web developer, WordPress designer, forum manager, fractional SEO and now SaaS founder (Ablyo, Glyphspark, MaxResell).

Whatever your vertical is, I’ve worked in it at least 3-4 years, with excellent results.

Family-related: wife and the mother of a T1 Diabetic. This business is our livelihood and the chance for my child to have a normal life, despite a very serious condition.

This is why I don’t waste your time or do a sh*t job, there is too much at stake for me to play games. I’m relentless, hard-working and always on a mission to deliver 150%.

2002

Dojo.ro

Fresh in the dojo, I created a martial arts website in Romanian to share my newly-found Karate knowledge. After 2-3 weeks working on it, I got hooked and never looked back. Web design, forum management, the first clients.

2004

WP theme design and development

As a forum designer and manager (Xenforo, PhpBB, vBulletin, IPB), I met WordPress with reserve at first. But, after building 2-3 websites on the new (back then) CMS, I realized it blew everything else out of the water (CMS Made Simple, Etomite, Php Nuke). Since then ….

I’ve launched over 500+ websites in WordPress;
Got my Elisium theme published in the official repository (white-label);
Became an expert in SEO web development.
Elisium WordPress theme created by Ramona Jar
2019

Left everything behind and started from 0

First SEO clients, perfected my SEO audits to an art. Delivered over 250 so far, started working in FinTech, MedTech and InsurTech.

2025

SEORankTracker.com was born

The SEO division got a new home, together with our own app. There you’ll see in-depth tutorials and insights on anything SaaS marketing.