Small Business Website Design Examples and FAQ

A lot of business owners have asked our team at Web Design NJ about how a small business website design service can really boost their sales and help them get more clients.

Since there are so many questions being asked, we tried to gather them all in a big F.A.Q. that should help you decide whether it makes sense to work with our New Jersey web design company in order to get more quality leads.

Which Website Is Best for My Small Business?

I am a firm believer that a website needs to be strong enough, to get you enough quality leads. You can get a free website in 2 minutes, but it will never outrank your competitors or get you any business.

So the website that is best for your small business is a website created around your offering, that showcases clearly what makes you different from your competitors, is perfectly optimized for the search engines, and gets many visitors every day.

I personally work on WordPress, as it is a very strong and versatile platform, it allows even our clients to do self-maintenance (if needed), is perfect for SEO, and is always reliable.

How Much Do Web Designers Charge for a Simple Website?

Define simple.

A lot of business owners believe a 3-page website is enough for them to get calls and leads online. A simple search online to see what your competitors are doing should show you that a business website is more than just a few words published on a single page.

Sure, you can use a drag and drop builder on Wix, but, if your competitors have built stronger websites, you will never outrank them or attract the right clientele.

A professional website is what you need: in most cases, it is a simple website (as it doesn’t use an eCommerce platform or complex client onboarding systems), but it is created on a custom domain, on a versatile content management system and properly optimized, to get you clients.

Our simple website plan starts from $3,000 and includes SEO work, in order to get you business.

What Websites Do Small Businesses Use?

There are many types of websites that our clients use: B2B websites, medical websites, real estate or financial websites. We use WordPress for all of them, the client’s domain name and, if needed, provide a web hosting account as well. We do not use (or recommend), Wix, Squarespace or Shopify, because of the many hidden costs, lack of decent features and proper control from the clients’ perspective.

Is Wix Good for Small Business?

No. Wix is used by people to create personal pages. Hobbists or kids are the main target, as this type of website builders are not professional and shouldn’t be used to create a business website.

Unfortunately many business owners think they can take a shortcut and not build a professional website, but this only costs more money down the road.

Most of these websites lack important features, are not optimized for the search engines, are not ADA or HIPAA compliant. Since they never rank in the search engines, business owners soon find out they never get any leads.

How Does a Website Help a Business?

A mobile friendly, properly built business website is your main “business card” online. It’s the foundation for your online marketing work, the best place to present your company, educate your customers, run email marketing campaigns, speak to your ideal clientele and get more business.

While building a website is not free (or cheap, for a professional one), the investment soon pays off. As time goes by, all the content you create, all the information you provide adds up, making your business website stronger.

What Company Should I Use to Build a Website?

Don’t work with beginners. Don’t work with website designers who are not also SEO experts, because you will need to pay extra, afterwards, to get the optimization work done.

With 20 years of experience online, a solid SEO foundation and great expertise in web development, our team at Web Design NJ is the best partner in your journey.

All our websites are optimized from the start, we prepare a success roadmap for you and proper SEO planning, to allow you to get business as soon as possible.

How Much Does It Cost to Hire a Professional to Build a Website?

The average hourly rate for an experienced website designer is $100 – $300. In some cases more, depending on the features you need built (if there is some more programming involved etc.). An inexpensive website starts at $3,000, with top-notch SEO work, and can go up to $15,000 for complex eCommerce solutions.

We understand how important budgeting is for small businesses, so we try to keep our overhead low, while also delivering a top small business website design service.

How Can I Create a Website for My Business?

Unless you are a website designer, you should not try to create a business website on your own. Search Engine Optimization is probably the most important aspect to have in mind and, unless you have at least 5 years of experience doing online marketing, your online presence will lack the features it needs to bring in clients.

All the time wasted trying to learn how to use a website builder, only to realize the website is not showing in the search engines, can be used working with your clients, perfecting your offering, making sure you provide the best service.

If you do need a website, our experts will build it for you. No more worries about such a steep learning curve, no more wasted time. Your small business website will rank higher, get you more customers and showcase a professional image of your company online.

Can I Build a Business Website for Free?

You can, but you shouldn’t.

Just like with any business investment, your website has to look professional enough, has to appeal to potential customers, and properly onboard your leads.

A free business website, just put together in few minutes with a website builder won’t cut it.

Such websites look amateurish, load slowly, are not mobile friendly and use ugly website templates. If you want people to visit your website, enjoy their user experience and book a call (or buy your products), a bad website won’t achieve any of these results.

We pride ourselves with websites that rank high, with expert online marketing strategies that bring in business on a daily basis for the clients who use our services. If you are serious about presenting your business online, let experts handle the work.

How Do I Create an Online Business Website?

Here are the steps we take in order to create business websites for our clients:

1. competitor analysis – a website is not alone in the online world, so we’ll start by understanding clearly what the client’s competitors are doing and how we can outrank them as soon as possible.
2. keyword research – what does the client sell? What do competitors rank for? What can we start writing content around, to get our client qualified leads.
3. domain name registration – you can choose a premium domain name or get one based on your brand. We’ll register the domain name under your name and you will be able to use it.
4. set up your web hosting account – we also provide hosting for our clients. 100% uptime, US-based servers.
5. set up WordPress – we’ll install all the plugins needed, create your initial foundation to build a high-ranking website.
6. design the theme – it’s time to make your website pretty. You’ll get an unique-looking design, that’s mobile-friendly and looks amazing.
7. upload the content – about us, contact page, forms, email marketing. All is set up and ready to go.
8. launch and start getting you clients.

Can a Business Qwn a Website?

Yes, you can own and you will. Our policy is that all clients own their domain names, websites, content and images. ALL the work we do, creating a website for your business, is under your name.

We don’t hold clients hostages, we don’t have contracts or gimmicks.

From the moment we start working together, until we part ways, all deliverables are yours. We had clients who lost their domain names to sleazy web designers, lost Youtube accounts or Google My Business listings.

This is why we are very respectful of your online properties, do our job and make sure you own the copyright to all we do. We don’t live off stealing websites, we created a business to provide honest and expert services.

Is a Website Worth It for Small Business?

Yes. A website is worth it for a small business, as it’s an asset that will keep on growing.

Imagine you went and spent $3,000 on advertising.

It’s OK, you get some leads. Bu, after you stopped paying, your lead generation strategy dries out. You don’t get clients, after you stop paying for ads.

Now imagine you get this $3,000 and invest it in a website.

You will get a professionally created small business website, a well-optimized Google Business Profile page, 2 hours of video-calls with our expert SEOs, detailing ALL the steps to take further, how to start getting clients as soon as possible etc.

Your website will slowly raise in ranks, thanks to a carefully created content and a marketing strategy that’s been proven to work.

As time goes by, your website will grow stronger: more social media shares, more content created by you or our team, more links. As it matures and gets much needed authority in your niche, you will be rewarded with top rankings. Each day more people discover it and call your business.

That initial $3,000 (the small business web design service) gets you more business than tens of thousands wasted in advertising.

No, I am not against paying for ads. But I am against wasting money to build your online presence when you don’t have a solid foundation (and that foundation is a solid business website).